Purpose, vision and values

Keeps you going

Purpose

We keep you going & growing.

For our diverse business partners, we believe…

  • That equipment fleets are important investments for companies and that the smooth operation of those is of crucial importance to their business functioning and growth.
  • That they want to minimize downtime and maximize the lifespan of their own fleet or that of their customers.
  • That by delivering our parts and services, our goal is to keep every machine running.

For our employees, we believe…

  • That our employees are the strength, heart and soul of our company.
  • We want to develop them to the best of their capabilities and invest in their personal growth and future.
  • We want them to be happy and feel valued.

Vision

We are committed to delivering all products and services to keep equipment running smoothly.

Values

We are one
values

PURSUE EXCELLENCE
“What we do, we do well, every day. We are skilled, professional and focused on delivering. We learn from our mistakes in our pursuit of perfection.”

ACT WITH JOY
“We bring energy and enthusiasm in everything we do. We care about the personal growth and wellbeing of our people. We have fun working together, share and celebrate our successes. This is what builds our diverse global community and empowers us to make a difference.”

REMAIN OPEN(MINDED)
“We value clarity, mutual respect, kindness and open communication. We are down-to-earth, easy to work and engage with. We don't make things complex.”

TAKE INITIATIVE
“We think and act as responsible owners, ambitious and passionate. We’re always looking to identify opportunities and creatively translate those, making them successful.”

SHOW COURAGE
“We challenge the status quo and make courageous decisions. We are brave and willing to take risks to reinvent both ourselves as well as the markets we play in.”