About DEMAC
Founded in the late 1970s near Milan, Italy, by the ambitious and visionary Domenico Varano, Demac has grown from a small, home-based operation into a global leader in the manufacturing of hose and cable reels. Varano's journey began with a passion for developing innovative technical solutions within the lift truck and telescopic handler industry. This drive led him to establish his own company in 1981, dedicating his time and resources to creating and perfecting his designs. The company's foundational values of passion, quality, and a deep respect for its people have been the cornerstones of its success for over four decades.
Domenico Varano's vision was to provide robust and reliable solutions for industrial and lifting applications. This has translated into an extensive and diverse product portfolio. Demac specializes in a wide range of hose and cable reels, including spring-rewind, manual, and motor-driven models, as well as hydraulic and electric swivel joints. The company's products are crucial for a variety of sectors, including industrial handling, lifting and construction machinery, hydraulic drilling, and offshore applications, where quality and reliability are paramount.
From its humble beginnings, Demac has expanded into a global force. With a state-of-the-art manufacturing facility in Magenta, Italy, the company exports its products worldwide, establishing a strong presence in key markets such as the United States, Turkey, and India. This international reach, supported by a commitment to "Made in Italy" quality and continuous innovation, allows Demac to serve a diverse global clientele with both standard and customized solutions.