For more than four months, TVH employees have been able to lease a bicycle of up to 8,000 euros via their employer, with unlimited choice of bicycle, brand and dealership. "It was precisely because of this flexibility that we decided to opt for o2o", explains Bram Lannoo, Fleet & Project Coordinator at TVH. "o2o's user-friendly digital platform also ensures a smooth process, both for applicants and HR."
TVH is enthusiastic about bicycles
The first figures show that TVH Veloo is a success. Whereas TVH and o2o initially hoped for 150 to 200 leased bicycles after one year, they already achieved this target at the end of August. "At the moment, we have more than 180 leases", Bram Lannoo explains. "About 50% opts for an e-bike, 20% for a speed pedelec and 30% for a conventional bike. The average value of a leased e-bike is 3,185 euros."
A healthy boost
There was already a great deal of interest in bicycle leasing at TVH before, but it is possible that the success of TVH Veloo also has to do with the corona crisis. "True, there seems to be more focus on outdoor activities", says Bram Lannoo. "We are pleased that this is also the case with our colleagues, and that bicycle leasing can contribute to healthy habits. In this way, TVH Veloo fits in perfectly with our TVH Nudge programme, with which we give employees a healthy boost through all kinds of initiatives. On top of that, of course, is the contribution that this project makes to our efforts in the area of sustainability. It is gratifying that we are able to share such results, because Mobility Week is starting just now."
Starting up the bicycle leasing online
Initially, face-to-face information sessions were planned to familiarise employees with all the options of TVH Veloo and the o2o platform. However, due to the corona crisis, a different modus operandi was needed. "Corona not only caused a delay, but also resulted in a different approach", explains Bram Lannoo. "o2o has in fact accelerated the launch of its online Kick-off video zone, which was already in the pipeline. All the necessary instructions were digitally available. Everyone can enter into a bicycle lease via the o2o platform. The only conditions are that you have a contract for an indefinite period of time and that you cycle at least 20% of the commute on an annual basis."