Find the widest parts range for small earth-movers at TVH

“When it comes to parts for small earth-movers at TVH, growth has always been the key”, Joris begins. “The development of our range started back in 2006 with a demand-driven supply of rubber tracks and undercarriage parts, meaning that we only supplied these parts in response to specific customer requests.”

“However, this approach allowed us to steadily grow our range. We began to focus on other product groups and on specific machines and makes. In doing so, we noticed an overlap between parts and customers. On the one hand, some products such as filters and engine components are used on several machines. But we also saw that some of our customers, for example, those active in rental, also had small earth-movers in their fleet. That is why in 2017, the company decided that we wanted to officially enter the market. We took the time to prepare and build our product range for the launch in 2020.”

“Since then, our range has only grown. New products are added every day, which has led to the introduction of a new machine type. In 2023, backhoe loaders joined our small earth-moving family alongside mini-excavators, skid steer loaders, and compact track loaders. Within this family, we take proactive action — meaning we ensure we have the parts before there is a demand — for parts suitable for nine focus makes: Bobcat, Case, Caterpillar, JCB, John Deere, Kubota, Takeuchi, Volvo, and Yanmar. These represent the largest global market share in our submarkets.”

“Our main plan for the future is to keep up the momentum”, Joris says. “We have already invested heavily in building up our stock, so we want to focus on further commercialising and expanding our range. Once again, the look-up service has an important role to play, because it is also responsible for expanding TVH’s range and further increasing the technical expertise within the company. Ultimately, these activities may lead to official additions to our range, such as the introduction of parts for backhoe loaders in 2023.”

“We certainly want to expand further in this way in the future, but whether that will be with new makes or new machine types remains to be seen. Moreover, we must keep a close eye on the trends and changes in the small earth-moving market to provide the best possible service to our customers. For example, one trend that we cannot ignore is the rise of Chinese machine makes, especially in Europe and North America.”

“Equally important is the growing number of electric small earth-movers. More and more OEMs (Original Equipment Manufacturers, Ed.) are going electric and adding more machine types to their electric ranges. On the other hand, I don't think that the ‘classic’ small earth-movers with internal combustion engines will disappear since newer models are better equipped to reduce their emissions. Much will depend on legislation and the perception of the users: will they find the electric version as productive as their diesel counterparts?”

“That’s why it’s so vital for us to remain vigilant in adapting our parts range to the needs of the market. Because whatever we do, the needs of our customers will always guide our decisions”, Joris concludes.