Superior Tire & Rubber Corp

Founded in 1964, Superior Tire & Rubber Corp. initially began as a rubber manufacturer before evolving into a globally recognized leader in high-performance polyurethane industrial components. Material handling is at the core of their business, where they have built a reputation on precision manufacturing and deep material science expertise. Today, major original equipment manufacturers (OEMs) across the globe trust Superior Tire components as standard production platforms for their heavy-duty electric forklift lines, Proudly Made in USA.

Superior Tire’s core focus is on extreme durability, heat mitigation, and custom-engineered power transmission for the material handling industry. With electric forklifts now representing over 70% of North American sales, minimizing downtime in high-frequency, multi-shift operations is more critical than ever.

Superior Tire concentrates heavily on Class 2 (reach trucks) and Class 3 (walkie riders) warehouse equipment—the segments where high dynamic loads and constant duty cycles demand the most from tire compounds. By addressing the industry's most common failure points—including heat buildup, bond separation, and labor-intensive caster adjustments—Superior Tire designs advanced products to extend equipment runtime and significantly lower total cost of ownership.

Through TVH, you gain access to an extensive range of Superior Tire & Rubber Corp. replacement parts and polyurethane components to keep your industrial and warehouse fleet moving. The Superior Tire product range includes:

• Polyurethane Load Wheels & Velocity® Wheels: Patented Velocity® load wheels featuring a hollowed-out, aluminum core design that is 70% lighter than traditional solid steel wheels. The ventilated design dissipates heat—the primary cause of load wheel bond failure—resulting in wheels that run significantly cooler and last up to double the lifespan of legacy steel-core wheels. All Superior Tire polyurethane load wheels are manufactured using the master heavy-duty Cushothane® XL compound, engineered as the optimal solution for reach trucks, walkies, and end riders.
• Press-On Polyurethane Tires: Heavy-duty press-on tire solutions built for demanding material handling environments, using high-performance Cushothane® formulations designed to minimize heat buildup, prevent bond separation, and maximize dynamic load capacity.
• Side-Adjustable Stabilizer Casters: Innovative casters designed with a side-adjustable lock nut and Allen wrench slot. This mechanism allows technicians to easily fine-tune caster height from the side, completely eliminating the need to jack up the forklift and use spacers—saving significant maintenance labor time. They are paired with a lifetime polyurethane block spring that will not wear out or sag.
• Specialized USA-Made Rubber Tires: Premium rubber tires engineered with specialized formulations, including walnut-shell-impregnated rubber for maximum traction on smooth, wet floors, and wire-impregnated rubber to resist chunking in debris-heavy facilities.

By combining Superior Tire’s world-class American engineering with TVH’s massive inventory and lightning-fast logistics, you can minimize downtime and keep your heavy electric warehouse fleet running at peak performance.